Building a Profitable Private Practice in the Career Development Industry

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Wendy Enelow, CCM, MRW, JCTC, CPRW Wendy Enelow’s ultimate legacy will be her impact in professionalizing the resume writing industry. Acknowledged as one of the world’s preeminent resume writers, she started her resume business 34 years ago, when few people had heard of professional resume writers. Through her extensive outreach and educational offerings, she has helped transform the resume writing industry into the mainstream, helping resume writers build successful ventures and, in turn, guide their clients to job search success. Wendy is Co-Founder and Director of the Resume Writing Academy, the world’s first comprehensive resume training and certification company. RWA has raised the bar for resume professionals around the world, setting expert standards for performance for writers in the US, Canada, Europe, Africa, and the Middle East. Wendy is also the Founder and Executive Director of the Career Thought Leaders (CTL) Consortium, a think tank for the now, the new, and the next in careers. CTL hosts a number of events each year, most notably the CTL Annual Conference and Global Career Brainstorming Day (events in the US, Canada, UK, Australia, and Russia). Wendy has authored 20+ books on resumes, cover letters, keywords, and entrepreneurship; she is the Job Front columnist for the American Legion magazine for the past 6 years; she has been frequently quoted in major media including The New York Times, Wall Street Journal, Time Magazine, and scores of other print and online sources. She has spoken to audiences throughout the US.

Louise Kursmark, MRW, CPRW, JCTC, CEIP, CCM One of the leading resume experts in the United States, Louise Kursmark is the author of 20 books on resume writing and career management and is Co-Founder and Director of the Resume Writing Academy, the nation’s most comprehensive training program for resume professionals. She was the first person worldwide to earn the prestigious “Master Resume Writer” credential and is a 6-time “Best Resume” award winner. In her private practice, Best Impression Career Services, which she has owned and operated for 30 years, she works exclusively with senior-level executives. Louise is also an Executive Director of the Career Thought Leaders Consortium and its annual events for career professionals – an industry conference (March/April) and Global Career Brainstorming Day (November). She also serves as Director of BlueSteps Executive Career Services. She has written hundreds of articles and been quoted in dozens of media stories. A frequent presenter to corporate, recruiter, job seeker, and career practitioner audiences, she enjoys speaking about cutting-edge resume concepts, interview techniques, career marketing practices, and entrepreneurial success strategies to help advance the careers of her colleagues and clients.  


In private practice, it’s not enough to be a great coach, counselor, resume writer, or career development expert. You must also be a master of business development, sales, project management, marketing, finance, strategic planning, and all of the other “hats” that entrepreneurs wear. In this webinar, two entrepreneurs – each in private practice in the careers industry for more than 30 years – will share proven tips and techniques for building your private practice into a thriving, profitable, sustainable business.


  • Understand the difference between marketing and sales and how to do each effectively.
  • Master a key element in business profitability and sustainability: client relationship management.
  • Generate passive income through products and alliances.
  • Learn to create processes, set boundaries, and operate your business so that it works for you as well as your clients.
  • Gain control over your finances by understanding pricing, profitability, and money management.
  • Explore ideas for expanding your business through contractors and vendors.