High-Impact/Low Cost Social Media Strategies for a Thriving Career Practice

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Presenter: Vera V. Chapman

Bio: Vera V. Chapman, Ph.D., LPC, NCC, GCDFI, JCTC is a part-time private career practitioner and full-time marketer with over 10 years of experience in career counseling and training. Committed to increasing the confidence and skills of career practitioners, Vera frequently teaches emerging professionals as an FCD instructor and Instructional Assistant Professor and consistently serves in leadership roles of professional associations – most notably, NCDA, NYSCDA, and the Career Development Network. Vera especially enjoys helping new private career practitioners to start and grow their businesses. She eagerly shares her ninja marketing tricks to help them reach their ideal clients with the right messages at the right time so they can fill their practices confidently. Vera holds an M.Ed in Counselor Education and Ph.D. in Higher Education from the University of Mississippi.

Webinar Description: Are you struggling to establish and manage an attractive social media presence for your private career practice? Are you worried that your social media marketing strategies are getting stale? Most private career practitioners are not trained marketers and don’t have the financial means to easily contract with costly marketing experts. Nor do they have the time to invest in exploring innovative social media marketing strategies given that their focus is, rightfully, on impacting their clients. Join Vera V. Chapman, full-time marketing account manager and part-time private career practitioner, to learn how to attract and engage more clients in your practice using compelling copy, captivating graphics, high-impact video, and a strategic social media calendar. Participants will leave the session empowered to approach their social media marketing with renewed energy, armed with high-impact strategies and low-cost resources.

Learning Objectives:

  • Learn common social media marketing mistakes of private career practitioners and how to avoid them
  • Understand the importance of defining their niche and ideal clients
  • Explore strategies for creating compelling copy, captivating graphics, and high-impact video
  • Learn how to develop and manage a strategic social media calendar
  • Become familiar with high-impact and low-cost social media marketing tools and resources