Incorporating Strengths into Your Career Counseling and Coaching

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Cori Shaff, Strengths Certified Coach, serves as the Assistant Director for Outreach & Career Advising for Career Services at the University of Colorado, Boulder. She earned her B.A. in Communication from CU and a master’s degree in career counseling from Colorado State. Cori is passionate about helping students identify a path that incorporates their interests, passions, strengths, and skills. She uses a strength-based approach in her career advising, leadership, and supervision and leads the campus-wide effort to build a strengths based campus at CU Boulder. Cori facilitates customized and engaging workshops on engagement, career planning, and strengths to students, staff, and faculty. She was recently certified as a Gallup Certified Strengths Coach, and has participated in additional training from the Gallup Organization. Cori is a featured presenter for the National Career Development Association and has consulted across the country with clients such as: SUNY-Potsdam, Educase, Colorado School of Mines, Sheridan Community College, Colorado Early Colleges-Parker, and RMC Health.

WEBINAR DESCRIPTION: Much of education and career development focuses on ameliorating or managing weaknesses. A more powerful approach is focusing on strengths. In this webinar you will learn more about the theory of using strengths in your work, how using strengths adds value to and for your clients, how identifying strengths can help you better understand and help your clients, and how to ask strengths based questions to draw out your students’ or clients’ strengths even when you or they don’t initially know what they are.

The webinar will also describe how Cori uses a strength based approached at her university to help you implement a strengths based approach in your work. Several resources will be provided.


  • Explain guiding principles of Strengths Theory.
  • Understand why utilizing a Strengths Based approach in your work will be of value to your clients.
  • Describe the 4 Domains of Strengths and begin to better understand your clients through this perspective.
  • Ask your clients Strengths Based questions, even if you don’t know their top 5 Strengths.